Knowledge: micromarketing
See Also:
- business → marketing and advertising → direct marketing
- computers → internet → consultants → research
- science → social sciences → demography and population studies
- science → social sciences → geography → geographic information systems
Links
- Postcodes Across Europe
http://www.grcdi.nl/links.htm - A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
- Consodata
http://www.consodata.com - Consodata supply one of the two large lifestyle databases in France. They also have operations in Spain, Germany and the United Kingdom.
- Institute national de la Statistique et des Etudes Economiques
http://www.insee.fr - INSEE run, amongst other things, the French census. They provide data for the smallest local areas allowed by French data protection laws. They also run the company register, SIRENE giving information about numbers and categories of businesses across France.
- Joint Industry Committee for the Regional Press - United Kingdom
http://www.jicreg.co.uk - Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
- CACI Limited
http://www.caci.co.uk/ - Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
- The Global Gazetteer
http://www.knowledge.co.uk/geodata/ - AllM marketing provide locational codings for most towns and cities in the world.
- Demographics Now
http://www.demographicsnow.com - Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
- Larkspur Data Resources
http://www.larkspurdata.com - Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.
- Power Marketing, Inc.
http://www.powermarketinginc.com/ - Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
- Experian
http://www.experian.com - Credit referencing and consumer targeting for the USA and other countries
- FreeDemographics.com
http://www.freedemographics.com/ - Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
- Zipm.com
http://www.zipm.com - Direct Marketing. Demographic searches throughout the U.S., by street ranges, zipcodes, or longitude and lattitude.
- MicroGIS
http://www.microgis.ch/ - Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
- The Data Depot
http://www.datadepot.co.uk/ - Marketing and census demographic data sets for use in business applications such as customer profiling, database marketing, location planning, and territory planning.
- Ricercar, Inc.
http://ricercar.com - Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
- Altavision Geographics
http://www.altageo.net - Business Geographics services (custom maps, market analysis, and reports
- Looking Glass
http://cohorts.com - Consumer segmentation for the USA using a classification of households - Cohorts.
- Godin Marketing
http://geocities.com/godin_marketing/ - Database marketing solutions and market research,in USA, Canada and South Korea.
- Retail Locations UK
http://www.retaillocations.co.uk - Retail Locations has a comprehensive database of multiple retail outlets in the United Kingdom.
- Evox Facilities
http://www.evoxfacilities.co.uk - Catalogue offering UK postcode files and business addresses.
- Geodemographics Knowledge Base
http://www.geodemographics.org.uk - An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
- Insight out of Chaos
http://iooc.com - A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
- Consumer Data
http://www.consumerdata.pl - Lifestyle Database procurement, database management and Direct Marketing services in Central Europe.
- Adhoc Solutions
http://www.adhocsolutions.com - Geomarketing services in Belgium
- Media Networks. Inc.
http://www.mni.com - Local Adverts in national magazines.
- Keenote Marketing
http://www.keenote.com - Market analysis, demographics, market segmentation, direct marketing and media selection services.
- PMD Advisory Services
http://pmdas.com - Provider of market data and customized demographics especially for the senior living industry. Provides project feasability consulting, demographic data, mapping and GIS, and online searchable databases.
- GMAP Consulting Limited
http://www.gmap.com - Provide market intelligence and decision support solutions to global retail organisations.
- Marketview Limited
http://www.marketview.co.nz - Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
- Empower Geographics
http://www.empower.com - Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
- MarketPoint: Business Mapping
http://www.marketpoint.nl - Uses Microsoft MapPoint technology to provide business mapping solutions, to meet the geomarketing, customer service and logistical needs of medium sized businesses in Europe.
- DecisionWhere, Inc
http://www.demographicreports.com - Demographic reports and maps for US site selection.
- A1 Analytics
http://www.a1-analytics.com/ - Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.
- DCD Marketing
http://www.dcdad.com/ - Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.
- Passage Events and Promotions
http://www.passageevents.com/ - Seattle based firm specialized in targeted product exposure for special events and field marketing programs.
- Proactive Target Marketing: Rethinking Your Business Strategy
http://www.asashop.org/autoinc/june97/strategy.htm - Article discussing the benefits of developing a targeted marketing strategy.
- Sunflower Group
http://www.sunflowergroup.com/ - A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
- Target Marketing, Inc.
http://www.targetusa.com/ - Offers target marketing, statistical and consulting services.
- Target Marketing of Santa Barbara
http://www.targeting.com/ - Information on workshops, books, and consulting services.
- Target Marketing USA
http://www.campaignsolutions2000.com/ - Database marketing and voicemail broadcasting for political candidates and campaigns.
- Upper Quadrant
http://www.upperquadrant.com/ - Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
- ESRI Business Information Solutions
http://www.esribis.com/ - Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
- AZ Direct
http://www.az-direct.com - The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.
- Statistics Sweden
http://www.scb.se/ - Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
- Georgia 2000 Information System
http://ga2000.itos.uga.edu/ - Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.
- Eureka Facts
http://www.eurekafacts.com - A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.
- Weiss Micromarketing Group
http://www.weissmicro.com - Offering target marketing services including customer segmentation, trade area analysis, database management and direct marketing.
- Geoscape
http://www.geoscape.com - Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog
- Retail Locations Australia
http://www.retaillocations.com.au/ - Reports on population, housing, expenditure, retail competition and shopping centres for Australia.
- Church of the Customer
http://customerevangelists.typepad.com/ - Weblog about word of mouth, customer evangelism and citizen marketers.
- Viral & Buzz Marketing Association
http://www.vbma.net/ - An international group for the development, validation and promotion of consumer-oriented marketing trends and techniques.
- Research Paper - A Plague of Viruses: Biological, Computer and Marketing
http://www.chass.utoronto.ca/~wellman/publications/viruspaper/version.PDF - Jeffrey Boase and Barry Wellman, authors. "We analyze the transfer of biological, computer and marketing viruses. Despite differences between these three types of viruses, network structure affects their spread in similar ways."
- Statistics Finland
http://www.stat.fi/index_sv.html - Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
- Catosphere
http://www.catosphere.com - An online US demographic reporting and mapping tool for business people in presentation-ready format.
- Pathfinder Solutions
http://www.pathfindersolutions.com.au - Pathfinder Solutions analyse customer and market information to help clients in Australia and New Zealand understand what customers are doing now, and to predict how they are likely to behave in the future.
- GEO Solutions
http://www.geosolutions.be - Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.
- The Insight Out Group
http://www.theinsightoutgroup.com - Ethnographic research consultancy.
- Digital Media Communications LTD
http://www.dmc.co.uk - Viral video and buzz advertising firm based in London. Specializing in video syndication and tracking online viral video campaigns.
- Buzz Marketing Group
http://www.buzzmg.com - Providing online and offline lifestyle and buzz marketing services for brands seeking to attract teen audiences.
- Digital Vector Maps
http://digital-vector-maps.com - Editable layered PDF maps for overlaying business and marketing information including sales areas.
- Research Demographics Inc.
http://www.researchdemographics.com/ - Provider of United States 1990 and 2000 census data. Offers online search feature to quickly locate desired information.
- Maven
http://www.maven.com.pk - Grassroots marketing firm based in Pakistan. Provides creative design services as well as research and event management.
- Institute of Geographic Analysis
http://www.iag.asso.fr - Association to promote geographic sciences and specifically geomarketing. Based in Paris, France.
- Customers on Fire
http://customersonfire.com - Weekly podcast covering viral marketing and social networking developments.
- Word of Mouth Marketing Association (WOMMA)
http://www.womma.org - US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.
- GeoLytics
http://www.geolytics.com - Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.
- Netzkobol
http://www.netzkobold.com/index.php?/feeds/atom.xml - Weblog about viral and online marketing written by Frederik Hermann.
- BoldMouth
http://www.boldmouth.com - Word of mouth marketing firm providing research, implementation and viral video syndication services.
- BuzzLogic
http://www.buzzlogic.com - Offers software solution to identify who is influential within specific conversations taking place in social media so that firms can manage brands, reputations, products and customer relationships.
- Rubber Republic
http://www.rubberrepublic.com - London-based viral marketing agency providing creative, seeding and tracking services.
- Pod Design
http://www.poddesign.com - Pod is a digital brand laboratory providing broadband entertainment, viral marketing campaigns and branded games.
- Two Heads Media Consultancy
http://twoheadsmedia.co.uk - Two Heads specialise in sub-sector targeting and can facilitate delivery to small residential clusters of as little as 200 letterboxes for door to door delivery.
- wom-talk
http://www.wordofmouthmarketingtowomen.com - Covers the How, When, Where and Why of great Word-of-Mouth (WOM) marketing campaigns targeting the women's market.
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